Body Care Concerns

Stretch Marks: causes & the ingredients that actually work

Pink, purple or silvery lines on stomach, thighs and hips. Below we explain what causes it, which ingredients have real evidence behind them, and the products we recommend (top picks are being added soon).

Premium & budget picks for stretch marks — coming soon

We're reviewing formulas and ingredient lists for this concern. Until then, look for products built around Centella Asiatica, Retinol and Cocoa Butter.

Understand it

What causes stretch marks?

  • Rapid weight gain or growth
  • Pregnancy
  • Collagen breakdown

Look for

Ingredients that work for stretch marks

FAQs

Stretch Marks — common questions

What causes stretch marks?

Common causes include: rapid weight gain or growth, pregnancy and collagen breakdown.

Which ingredients work best for stretch marks?

Look for Centella Asiatica, Retinol, Cocoa Butter and Hyaluronic Acid. Centella Asiatica: Soothing botanical that calms irritation and supports healing. Retinol: Vitamin A derivative that boosts collagen, smooths wrinkles and refines texture.

When should I see a dermatologist for stretch marks?

If it is severe, painful, spreading, or hasn't improved after 6–8 weeks of consistent care, see a board-certified dermatologist. Prescription treatments may be needed.

This guide is for general information and isn't a substitute for advice from a dermatologist. Patch-test new products, and avoid strong actives during pregnancy unless your doctor approves.